Welcome back.  If you missed Part I of this article, I highly suggest you go check it out to find
out what Rule #1 is all about.  You can check it out here: READ PART 1 HERE

Today I want to cover Rule #2, which is a very important rule of effective “Next Generation”
email marketing.

Rule #2 RELEVANCE

Let me tell you a quick story about an experience I recently had.  I purchased a service from
someone online.  I was in his follow up sequence which was fine.  The problem was that
the follow up sequence kept promoting me to purchase the service I just purchased.  This was very
annoying because I had already purchased what he was promoting yet the email messages
continued to come.

The dumbest thing you can do (sorry for the harsh language) is send emails to people
that are not relevant to them.  This will certainly not work in your favor.  If you just
purchased a product or service do you want to keep receiving emails promoting that
product or service that you already purchased yesterday?  How about if you are promoting
a gender specific product or service?  Do you want to send it out to the wrong gender?

Make sure that you are sending relevant emails to people, this will certainly increase your
email marketing success.  This is a key component.  You need to realize that in order
to get your email messages across, you need to make sure the emails you send are
relevant to the reader.

How about this example.  Imagine that you just purchased a nice suit or dress either online or in a
store and a day later you get an email telling you that you can save money on that
product.  Would that bother you?  Maybe you would go back the store and demand a refund
of the extra money you spent or maybe you would just be mad about it. Either way, as the
email sender or business, this would not be very beneficial to your business.

Again, this comes back to relevance of emails.  When using your email to communicate with
your prospects or existing customers, make sure that what you send is relevant to them.  This
is a major benefit of “Next Generation” email marketing.

Stay tuned for Rule #3 because this rule is one of the most important aspects to email
marketing success.

If you have any questions, please leave your comments below or if you would like to find out how Automatic Profit Solutions can manage your email marketing campaigns for you using
“Next Generation” email marketing solutions, please call us at 888-931-4609 for more information.

Chances are that you have received some type of email promotion from a business
in the last day or so right?  And hopefully by now as a business owner, marketing director
for your company, or even a sales or service professional you have been taking advantage
of email marketing to grow your prospect list, your business and your sales.

Or perhaps you believe email marketing won’t work for your industry or profession or
that it is a complete waste of time because when you get those marketing email promotions,
you just delete them right away. Whatever you may believe or have been doing, here is
the brutally honest truth.

EMAIL MARKETING IS NOT DEAD

In fact, email marketing is no more dead than letter writing, talking on the telephone,
or texting for that matter.  But it is pretty safe to say that that email marketing is no longer
cutting edge technology anymore or that the old ways of email marketing are becoming extinct.

When email first became a popular mode of communication, it virtually changed the
way communication worked in a way that can only be compared to the invention of the
telephone. Email combined the quickness of a telephone conversation with the ability to
document what was said of a letter writing exchange.

At the time to be able to send an email that reached the recipient’s email box in a moments
time even if they were on the other side of the world was mind blowing.  I can remember
the first time I got email, I was in college at the time and I thought it was the coolest thing ever.

Email quickly became a tool used by many companies large and small to promote their
products and services.  The benefits that email marketing provided was tremendous. Things
like speed to market, cost, and return on investment (ROI) were the main reasons.

So in the last decade marketing your products and services using email as the primary
mode of communication with your customers, clients, or prospects has grown in two parallel
lines. The legitimate side of email marketing and customer support has grown and
become more sophisticated and useful.

Many local and national businesses were able to build impressive online business
empires supported by email marketing and ongoing email communications with a growing
customer and prospect base.

But it was the other parallel line that grew like a cancer to the point that it ruined email
communications and has interfered with email deliverability for the many legitimate email
based internet merchants working in cyberspace. The spam merchants working with
sophisticated mass mailing services and software have flooded email boxes of every citizen
of cyberspace to such an extent that without spam control software both at the server level
and at the desk top level, it is virtually impossible to use email for routine purposes any more.

But enough about the doom and gloom.  The fact is, email marketing is alive and well and
can still be an effective tool to grow your sales, profits, and business.  But, the old way of
email marketing is dead and already out dated.  In fact, the “Next Generation” of email
marketing has already began.

The fact is the majority of businesses and companies today either don’t know how to use email marketing effectively or they have not adapted to the “Next Generation” of email marketing yet.

You see the enemy is not “spam filters”.  Yes, it’s true that not 100% of your emails will
get through to your customers, or prospects, but that is not the real problem.  There is no
perfect system or solution out there BUT, there are 4 simple rules to follow to create the most
effective email marketing campaigns out there today that will turn prospects into buyers,
buyers into customers, and customers into repeat customers.

So over the next several days, you will discover the 4 simple rules to follow that can
create a massive influx of sales, revenues, and profits using email marketing.

Here is your first rule.

Rule #1  BUILD BETTER RELATIONSHIPS

Whoever is in charge of marketing your products or services in your company or
business needs to build a loyal relationship with your customers, clients, patients or
whatever your call a person that does business with your company.  You need to create
value for these people and you also need to show them your appreciation.

When you do this effectively, you will have a much greater chance that when you email
these people that they will read what you are saying or better yet, buy what you are offering.
You see, business is about people and when you build a community of followers, they will
actually look forward to hearing from you.

Also, when we are talking about email it is not just about sending email marketing promotions.
That’s right, email marketing is about communicating with your prospects, customers, clients,
patients, members, etc.  This is where you create the value.  I can assure you that if all you do
is send email promotions for sales, you will quickly be ignored and forgotten.

Bottom line is YOU NEED TO BUILD A STRONG RELATIONSHIP with your prospects and
your existing customers in order for your email marketing to be effective.

Follow Rule #1 and you will see a massive change in your email marketing results.

Stay tuned for Rule #2, you won’t want to miss this one!

If you have any questions, please leave your comments below or if you would like to find out how Automatic Profit Solutions can manage your email marketing campaigns for you using “Next Generation” email marketing solutions, please call us at 888-931-4609 for more information.

How would you feel if you could send out all the information that your potential
clients, customers, or patients have requested without lifting a finger?

While this may seem impossible, it is becoming more and more popular among the most
successful businesses and companies in order to create an automated follow up and
marketing system.

So how can you do this? Simple:  It’s called an Autoresponder system!

An autoresponder system is an automatic method of responding to emails
sent by existing or potential customers and is a must for any business or
organization. Time is money and answering e-mails personally takes far too
much of your already valuable time for you and your customers. Auto responders
allow you to spend more time on other important aspects of your business whilst
the customer receives the information required almost immediately and automatically!

Because of the versatility of autoresponders they can be used by practically any type
of business. Answering questions about products and services, creating sales, providing
information on pricing and delivery including being used to welcome new customers to
your website and thanking them for visiting.

So, why use an autoresponder system when you can list the information on your
website?

I was just doing a speaking event last week and someone from the audience asked me the
exact same question.

Here is the answer (or at least a few of them).  For one, you only have about 5 to 7
seconds to catch the attention of your website visitor.  While you many have this
information somewhere on your website, there is a huge chance that no one will ever read it.

Second reason, the correct autoresponder system can capture leads for you.  It can also
follow up with your potential prospects on autopilot.  It can also organize a segmented
database for you…WITHOUT YOU DOING ANYTHING!

There are certainly even more benefits than these but hey, this is just a blog post,
not a book!

It is crucial for you to choose the right one. Buying an autoresponder is the the easy part.
Choosing the right one for you that does everything you want it and need it to do is another,
and knowing how to effectively use it in your marketing is even more important.

Who can tell you which one is best for you? Good question.  The answer is not so simple.

First, you need to determine the purpose of your autoresponder system.  What is it
that you want it to do for your company?  Do you want it to simply emaila list of people
or do you want to create an entire marketing system for your business?

You can find some that are free or low cost and you can find ones that
can do everything except cook you dinner.  Which one is the right one? The
simple answer is it depends on your needs.

Autoresponders are one of the most important marketing tools you can use today
in your business if you know how to use them effectively.

Finally the automatic responses of the autoresponder will give you freedom and
flexibility to save you time while increasing your market reach and follow up.
It can bring you an increase in leads, sales, and repeat buyers on total autopilot.

Can it work for your business?  I’d say it most likely can!