Welcome back.  If you missed Part I of this article, I highly suggest you go check it out to find
out what Rule #1 is all about.  You can check it out here: READ PART 1 HERE

Today I want to cover Rule #2, which is a very important rule of effective “Next Generation”
email marketing.

Rule #2 RELEVANCE

Let me tell you a quick story about an experience I recently had.  I purchased a service from
someone online.  I was in his follow up sequence which was fine.  The problem was that
the follow up sequence kept promoting me to purchase the service I just purchased.  This was very
annoying because I had already purchased what he was promoting yet the email messages
continued to come.

The dumbest thing you can do (sorry for the harsh language) is send emails to people
that are not relevant to them.  This will certainly not work in your favor.  If you just
purchased a product or service do you want to keep receiving emails promoting that
product or service that you already purchased yesterday?  How about if you are promoting
a gender specific product or service?  Do you want to send it out to the wrong gender?

Make sure that you are sending relevant emails to people, this will certainly increase your
email marketing success.  This is a key component.  You need to realize that in order
to get your email messages across, you need to make sure the emails you send are
relevant to the reader.

How about this example.  Imagine that you just purchased a nice suit or dress either online or in a
store and a day later you get an email telling you that you can save money on that
product.  Would that bother you?  Maybe you would go back the store and demand a refund
of the extra money you spent or maybe you would just be mad about it. Either way, as the
email sender or business, this would not be very beneficial to your business.

Again, this comes back to relevance of emails.  When using your email to communicate with
your prospects or existing customers, make sure that what you send is relevant to them.  This
is a major benefit of “Next Generation” email marketing.

Stay tuned for Rule #3 because this rule is one of the most important aspects to email
marketing success.

If you have any questions, please leave your comments below or if you would like to find out how Automatic Profit Solutions can manage your email marketing campaigns for you using
“Next Generation” email marketing solutions, please call us at 888-931-4609 for more information.