Chances are that you have received some type of email promotion from a business
in the last day or so right? And hopefully by now as a business owner, marketing director
for your company, or even a sales or service professional you have been taking advantage
of email marketing to grow your prospect list, your business and your sales.
Or perhaps you believe email marketing won’t work for your industry or profession or
that it is a complete waste of time because when you get those marketing email promotions,
you just delete them right away. Whatever you may believe or have been doing, here is
the brutally honest truth.
EMAIL MARKETING IS NOT DEAD
In fact, email marketing is no more dead than letter writing, talking on the telephone,
or texting for that matter. But it is pretty safe to say that that email marketing is no longer
cutting edge technology anymore or that the old ways of email marketing are becoming extinct.
When email first became a popular mode of communication, it virtually changed the
way communication worked in a way that can only be compared to the invention of the
telephone. Email combined the quickness of a telephone conversation with the ability to
document what was said of a letter writing exchange.
At the time to be able to send an email that reached the recipient’s email box in a moments
time even if they were on the other side of the world was mind blowing. I can remember
the first time I got email, I was in college at the time and I thought it was the coolest thing ever.
Email quickly became a tool used by many companies large and small to promote their
products and services. The benefits that email marketing provided was tremendous. Things
like speed to market, cost, and return on investment (ROI) were the main reasons.
So in the last decade marketing your products and services using email as the primary
mode of communication with your customers, clients, or prospects has grown in two parallel
lines. The legitimate side of email marketing and customer support has grown and
become more sophisticated and useful.
Many local and national businesses were able to build impressive online business
empires supported by email marketing and ongoing email communications with a growing
customer and prospect base.
But it was the other parallel line that grew like a cancer to the point that it ruined email
communications and has interfered with email deliverability for the many legitimate email
based internet merchants working in cyberspace. The spam merchants working with
sophisticated mass mailing services and software have flooded email boxes of every citizen
of cyberspace to such an extent that without spam control software both at the server level
and at the desk top level, it is virtually impossible to use email for routine purposes any more.
But enough about the doom and gloom. The fact is, email marketing is alive and well and
can still be an effective tool to grow your sales, profits, and business. But, the old way of
email marketing is dead and already out dated. In fact, the “Next Generation” of email
marketing has already began.
The fact is the majority of businesses and companies today either don’t know how to use email marketing effectively or they have not adapted to the “Next Generation” of email marketing yet.
You see the enemy is not “spam filters”. Yes, it’s true that not 100% of your emails will
get through to your customers, or prospects, but that is not the real problem. There is no
perfect system or solution out there BUT, there are 4 simple rules to follow to create the most
effective email marketing campaigns out there today that will turn prospects into buyers,
buyers into customers, and customers into repeat customers.
So over the next several days, you will discover the 4 simple rules to follow that can
create a massive influx of sales, revenues, and profits using email marketing.
Here is your first rule.
Rule #1 BUILD BETTER RELATIONSHIPS
Whoever is in charge of marketing your products or services in your company or
business needs to build a loyal relationship with your customers, clients, patients or
whatever your call a person that does business with your company. You need to create
value for these people and you also need to show them your appreciation.
When you do this effectively, you will have a much greater chance that when you email
these people that they will read what you are saying or better yet, buy what you are offering.
You see, business is about people and when you build a community of followers, they will
actually look forward to hearing from you.
Also, when we are talking about email it is not just about sending email marketing promotions.
That’s right, email marketing is about communicating with your prospects, customers, clients,
patients, members, etc. This is where you create the value. I can assure you that if all you do
is send email promotions for sales, you will quickly be ignored and forgotten.
Bottom line is YOU NEED TO BUILD A STRONG RELATIONSHIP with your prospects and
your existing customers in order for your email marketing to be effective.
Follow Rule #1 and you will see a massive change in your email marketing results.
Stay tuned for Rule #2, you won’t want to miss this one!
If you have any questions, please leave your comments below or if you would like to find out how Automatic Profit Solutions can manage your email marketing campaigns for you using “Next Generation” email marketing solutions, please call us at 888-931-4609 for more information.